About Us
Our Shop Story - A Journey across continents, bringing Comfort to Madeira
As expats ourselves, first from South África, and later UK, we have always known the feeling of being far from home. That deep yearning for the familiar, the tastes, the smells, the little comforts of life that remind us of where we are from.
Whether you're an expat missing the taste of South African biltong, a brit craving a good cuppa of PG Tips, or even a local curious about international snacks and treats, this is a space where memories, flavours and comfort are brought together.
Welcome to African Roots
We are a passionate family run business, dedicated to bringing the heart of South Africa and the charm of the UK to the picturesque island of Madeira, Portugal. Inspired by the vibrant heritage of these two remarkable regions, African Roots is more than just a store, it's a celebration of authenticity and flavour.
Our Mission
We aim to connect communities through the joy of discovery, sharing the best of South African artistry and British tradition with the people of Madeira. Whether you\'re indulging in the bold flavours of biltong, finding the perfect keepsake, or restocking your favourite tea, we\'re here to make your experience special.
Numbers Speak For Themselves!
What We Offer
Quality South African Brands: Explore a rich choice of unique products to remind stories of our heritage.
Beloved British Essentials: From comforting favourites to iconic treats, we bring you the flavours and products you love from the UK.
- Alcool
- Baking
- Beauty & Health
- Biltong & Drywors
- Biscuits & Crisps
- Breakfast & Cereals
- Canned Foods
- Groceries
- Sauces
- Soft Drinks
- Spices
- Sweets & Chocolates